Our+Video+vs.+Other+Viral+Videos

What are the viral qualities of our video in comparison to other videos?

TheViralProject will appropriate viral qualities from other successful video memes. This will increase our opportunity to go viral. Our target audience is the digital generation, that is, people in their teens to late twenties. Many viral videos that are popular within this age group include the Jake and Amir series, or videos produced by College Humour, for instance. The defining characteristics of such videos are the length, pacing and humour. The videos are short and fast paced. The target audience often will not have time to sit through long videos due to school or work. In such cases, busy people can watch the video while on break (or distracted). This also provides an opportunity where the video can be shown to other friends or family. In addition, the videos are also quick in dialogue, so even through much does not go on visually, the audience is entertained by the concept—which is something we hope our video achieves.